SaaS S&M Spend Trends Since 2022We track sales and marketing spend trends of all the SaaS companies that went public since October 2017, starting with MongoDB. The dataset…1h ago1h ago
R&D Spend Trends in SaaS since 2022We have been tracking R&D spend trends of every SaaS company that has IPO’d since October 2017 (MongoDB). There have been 72 SaaS IPO’s…1d ago1d ago
SaaS Spend Trends from 2022 to 2024What percent of revenue should a SaaS company spend on major expense categories? In this post we show COGS, R&D, S&M, and G&A as a percent…5d ago5d ago
Q4 2024 SaaS Payback Period Data for 60 PublicsPayback period is how long it takes a SaaS company to fully recoup the total net loss spent to generate net new ARR. It’s fully loaded…6d ago6d ago
Q4 2024 YOYG SaaS Growth of 60 PublicsSaaS growth continues to stabilize at a nice level. Each quarter we look at the YOY revenue growth of every SaaS company that has IPO’d…Apr 15Apr 15
Q4 2024 SaaS Operating Margin DataSaaS companies continue to burn less cash. Every quarter we look at the operating income and margin of every SaaS company that has IPO’d…Apr 14Apr 14
Q4 2024 SaaS Cash Efficiency DataEvery quarter we look at the ‘cash efficiency’ of SaaS companies that have IPO’d since October 2017. The definition of cash efficiency is…Apr 11Apr 11
Q4 2024 Rule of 40 Data in Public SaaSThe Rule of 40 is a very popular concept and we see founders doing whatever they can to generate growth and profitability at the same time…Apr 10Apr 10
Q4 2024 NDR Metrics from 60 Public SaaS CompaniesBelow is the Q4 2024 net dollar retention of every SaaS company that has IPO’d since October 2017; 60 of the companies are still public and…Apr 9Apr 9
Q4 2024 SaaS Metrics of every IPO since 2017We track the data of every SaaS company that IPO’d in the past five years (since MongoDB in October 2017). Those 60 companies that are…Apr 8Apr 8
