SaaS Account Executive Data for Sales LeadersThe 2023 Bridge Group AE Metrics Report offers an in-depth analysis of Account Executive (AE) roles in B2B SaaS companies. The report draws…2d ago2d ago
The State of the Cloud in Q3We closely watch cloud revenues of Amazon, Microsoft, and Google to gauge the direction of the software market. The cloud divisions of…5d ago5d ago
Establishing expertise to drive sales for B2B AE’sWe had the opportunity to speak with Bob Marsh about B2B SaaS sales. He was the CEO of LevelEleven in Detroit which was a wonderful…6d ago6d ago
SaaS Spend Categories as Percent of RevenueWhat percent of revenue should a SaaS company spend on major expense categories? In this post we show COGS, R&D, S&M, and G&A as a percent…Oct 301Oct 301
SaaS Pricing TacticsWe re-read Pricing Intelligently’s report entitled “The state of B2B SaaS pricing in 2023.” The insights are fantastic; below are the bits…Oct 29Oct 29
Hire AE’s outside your industryWhen hiring a candidate for any role within SaaS, too often we see CEO’s insist on finding candidates that have previous relevant sector…Oct 23Oct 23
Lessons of a SaaS acquihireThis is an older post, but the learnings are well worth the read.Oct 22Oct 22
Advice from a SaaS Sales ConsultantBridge Group is a B2B SaaS sales consultancy, and we chat with them quarterly about the sales environment. Below is our latest…Oct 17Oct 17
Measuring Economies of Scale SaaS: Life-Time vs. Current Cash EfficiencyHow can you tell if a SaaS business is benefiting from economies of scale? To measure this, you need to focus on two key metrics: life-time…Oct 15Oct 15
Consumer Tech Multiples in Q3 2024Below are revenue multiples for publicly traded consumer tech companies (B2C). Industries and therefore multiples vary widely.Oct 14Oct 14