Gitlab is a software company that just went public. Below are some of the highlights from their prospectus. …

The Bridge Group is a SaaS sales consulting firm that we hold in very high regard. They release outstanding sales data which can be found at their site, bridgegroupinc.com. We recently reviewed their “Ultimate Sales Engagement Guide” which is a survey of how modern B2B buyers like to buy. 56%…

Below are revenue multiples for publicly traded consumer tech companies we follow (B2C). Industries and therefore multiples vary widely. Commentary is below. If you’re looking for data on SaaS multiples, keep scrolling.

Social media came down to 12.2x. Multiples rose steadily through 2020 peaking at 22.7x on median in Q1…

The Bridge Group is a SaaS sales consulting firm that we hold in high regard. They release outstanding sales data which can be found at their site, bridgegroupinc.com. We recently reviewed their “SaaS AE Metrics & Compensation Report” which compiles data from 287 executives at SaaS companies with median revenue…

SaaS comps continue to be strong. Of the 120 SaaS companies we follow, the average public SaaS business is trading at 20.0x revenue while the median is 13.0x. The gap between the average and median is wider than ever at 7.1x, meaning premium SaaS companies are getting outlier valuations. 57%…

Amplitude is a software company that just went public. Below are some of the highlights from their prospectus. …

ForgeRock is a software company that just went public. Below are some of the highlights from their prospectus. …

In our view, it’s wrong to price SaaS contracts on a per user basis. Instead, a value based approach should be taken whereby the customer will see a 20x+ return on your software while you also earn 3x to 5x on your S&M spend to acquire the customer. Once you’ve…