The importance of SaaS integrations

When Bill.com, one of the charts in their prospectus shows the major milestones in the company’s history. The chart is below.

The thing that really stood out to us about this graphic is that the company makes it a point to highlight major partnerships and integrations, and indeed you can see the commensurate step up in revenue that occurs. Docusign’s prospectus has a similar graphic (below) and as you can see they also highlight partnerships and integrations as they were critical to growth.

As a CEO, one of your main objectives is to land major partnerships and integrations with companies much larger than yours that can result in big step ups in revenue. Landing big integrations and partnerships will eventually put you in Bill.com’s class.

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