SaaS Partnerships and Integration Importance

When Bill.com went public, one of the graphics in their prospectus showed the major milestones in the company’s history. The graphic is below.

The thing that really stood out to us about this graphic is that the company makes it a point to highlight major partnerships and integrations, and indeed you can see the commensurate step up in revenue that occurs. Docusign’s prospectus has a similar graphic (below) and as you can see they also highlight partnerships and integrations as they were critical to growth.

As a CEO, one of your main objectives is to land major partnerships. Another is to make sure the company has the right integrations that matter to customers.

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