partnerships and integrations matter in SaaS

When Bill.com, one of the charts in their prospectus shows the major milestones in the company’s history. The chart is below.

The thing that really stood out to us about this graphic is that the company makes it a point to highlight major partnerships and integrations, and indeed you can see the commensurate step up in revenue that occurs. Docusign’s prospectus has a similar graphic (below) and as you can see they also highlight partnerships and integrations as they were critical to growth.

As a CEO, one of your main objectives is to land major partnerships and integrations with companies much larger than yours that can result in big step ups in revenue. Landing big integrations and partnerships will eventually put you in Bill.com’s class.

Sammy is the Managing Partner and Co-Founder of Blossom Street Ventures. Visit us at blossomstreetventures.com and email directly at sammy@blossomstreetventures.com. We invest in companies with run rate revenue of $3mm to $30mm, with year over year growth of 20% to 100%+ depending on revenue. We lead or follow in growth rounds and special situations like inside rounds, small rounds, rushed rounds, corralling investors with our term sheet, cap table clean up, and extensions. We can commit in 3 weeks and our check is $1mm to $4mm. Also visit https://blossomstreetventures.com/metrics/ for always up-to-date SaaS metrics.